Why does it work? This video could easily be part of an educational program. The level of information provided is very high and is aimed at an educated and curious readership. At the same time, the editing is simple enough that anyone can understand it, and the animation is almost cartoonish. Why does the Carlsberg Beer Academy have a lot of foam in beer? You read that right: Beer Academy. So why not? Why does it work? What a great idea to take a scientific approach to beer and offer customers some trivia? Carlsberg has a series of short educational videos with information that can spice up any conversation in your local pub.
Guerrilla Marketing Videos We put the fun videos last. Marketers industry email list understand that today's consumers want to be entertained. Offline marketing strategies balance entertainment in many ways, and videos help spread the fun. By shooting guerrilla marketing campaigns, brands can reach a larger audience. Volkswagen Fastlane Why does it work? The video beautifully captures the fun and experimentation. The connection with Volkswagen was established only at the end. Likewise, people may be having fun watching it, but also want to see who the people behind it are, and for that, they need to stick around till the end. The Coca-Cola Vending Machine brand is known for its creative and extraordinary marketing campaigns.
This is a great example of guerrilla marketing combined with acts of generosity. Why does it work? Contrary to the Volkswagen example, the structure of this video is exactly the opposite. It starts by telling you how Coca-Cola sparks your curiosity about what's to come. The clip uses the hidden camera concept to film people's extreme reactions to unexpected situations. Interactive video example: Call of the Wild It's pure fun! Interactive videos are taking engagement to a new level. Viewers can actively change the course of the video or choose what they want to watch.