Pay-per-click advertising is a type of online advertising where the advertiser only pays for ad impressions, not clicks or conversions. It’s also called cost per click (CPC) or cost per mile impressions (CPM).
In pay-per-click advertising, the advertiser bids on different keywords and advertises on search engine result in pages (SERPs). The goal is to have an ad appear when someone searches for terms that are related to the product or service being marketed. For example, if you sell products for people with curly hair, you may want your ads to show up when people search for "curly hair".
The number of times your ad appears on search engine results pages is determined by how much you bid in the pay-per-click marketplace. If someone clicks on your ad, you earn a fee from the advertiser who purchased it.
Pay-per-click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s an effective way to drive traffic to your website and reach potential customers who are actively searching for your products or digital marketing services. Here's how it works:
Keyword Research: Advertisers select relevant keywords that align with their target audience’s search intent.
Ad Creation: Engaging ads are designed, often including headlines, descriptions, and a call to action, tailored to the chosen keywords.
Bidding: PPC platforms like Google Ads operate on an auction system where advertisers bid on the keywords they want their ads to appear for.
Ad Placement: When someone searches for the keywords, the platform uses an algorithm considering bid amount, ad quality, and relevance to determine the ad's placement.
Clicks and Cost: You’re charged only when someone clicks on your ad, leading them to your website or landing page.
PPC is highly measurable and customizable, allowing businesses to target specific audiences and optimize their campaigns for maximum ROI. If you'd like to explore how PPC can benefit your business, feel free to reach out!