Why Digital Marketing is important for run a successful business?

Digital marketing is the process of creating, managing, and executing a marketing plan that uses various digital technologies to reach and engage customers. Digital marketing enables businesses to create, deploy, and optimize digital strategies that reach consumers through digital channels. As consumers increasingly turn to digital devices and platforms to obtain information and entertainment, businesses must adapt their marketing strategies to reach these consumers. Digital marketing not only allows businesses to reach new customers, but also to retain current customers. By using digital marketing techniques, businesses can personalize their marketing messages and offerings, track customer engagement, and measure the effectiveness of their campaigns. Additionally, digital marketing allows businesses to develop more sophisticated customer relationship management (CRM) systems to manage customer data and relationships. In addition, digital marketing helps businesses to identify and respond to competitors' marketing efforts.